In a previous blog article “What do B2B customers want” Hopfield Marketing highlighted research which showed that B2B customers wanted the companies they were working with to be more customer focused.
A more recent study by Walker 2013-” Customers 2020 ,the future of B2B Customer experience” provides further great insight into B2B customer expectations.
The B2 B customer will continue to expect more and B2 B businesses with vision will plan and adapt.As part of their research they asked business owners ” How important are the following to your business strategy-today and in 2020?”
Experience (customer experience) 43 50
Products 37 34
Price 20 16
This study shows that good customer experience is increasingly being seen as one of the key areas of business success,identified by business owners.
Hopfield Marketing supports businesses to achieve their goal of retaining their customers and growing their business.We are a telemarketing company that focuses on customer retention- providing quality , experience and the right communication skills.
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