At time when funding is squeezed, being able to market your charity to new,existing and prospective supporters is vital for your sustainability . Having an online presence is increasingly becoming one of the best medium for charities in getting their message across. The cost of course can be prohibitive.
Google is now proving support for charities and non for profits by providing these organisations with free advertising worth up to £6.600 a month in advertising credit. Definitely worth a look.